By Fleur de Belloy NIS2 proposal under EU Parliament scrutiny On April 13 2021, the European Commission (EC) has presented to the European Parliament its proposal for a revised NIS Directive (NIS2), the Directive on measures for high common level of cybersecurity across the Union. The Commission is willing to revise the NIS Directive[1] to… Continue reading
from the article « TOUT SAVOIR SUR LA DIRECTIVE NIS » of Bilal Echoui and François Herder by Amin Abdelkefi What is the NIS Directive? With the aim of establishing a reliable and secure digital environment in Europe, the European Parliament and the European Union adopted the Network and Information Security (NIS) Directive on 6 July 2016…. Continue reading
Article written by Brieuc Triffaux, consultant How is facing your sector to Covid19? (Traffic and transaction wise) After more than 1 month in quarantine, what is the impact of the Covid-19 on digital marketing? What are the key trends and the most impacted sectors? As an example, Loop Capital Markets statisticians said the giant Google… Continue reading
As the importance of innovation in business grows at the fast pace of internet, there is a similar emergence of tech age epics and heroes we like to tell and listen to. We all know some of those success stories, but do we know of it because they’re accurate, or because they’re good stories? The… Continue reading
Blockchain technology has been the craze of the past year. But how does it work exactly? To put it very simply, blockchain is an automated bookkeeper that registers transactions on a distributed database. With this technology, the control of transactions does not require a trusted third party, like a bank or clearing house. This is… Continue reading
As we are approaching 2018, one can feel a certain anxiety taking over at the workplace – and this is not only due to the upcoming holidays, but also because of the following 4 letters: GDPR. As from 25 May 2018, all EU member states need to comply with the new General Data Protection Regulation… Continue reading
More and more we read about Holacracy, a new organizational philosophy that is supposed to solve all organizational issues. But is it really the dream solution for reaching your organization’s full potential or is it another philosophical hype? So what is Holacracy? The CEO of Holacracy One, Brian Robertson, was looking for a way to… Continue reading
Virtual reality, augmented reality… There is no doubt you heard those words in the past few months. From gaming apps (does Pokémon Go ring a bell?) to marketing campaigns, these new technologies are more and more present in our daily life. And why is that? Digital technology is enabling companies to create tailor-made and one-of-a-kind… Continue reading
In a global market where information is everywhere and news travels fast, the success of your brand relies more than ever on the willingness of your customers to refer your brand within their own network. Therefore organizations must continuously invest in increasing their customer satisfaction by offering great customer experiences. It activates loyal customers to… Continue reading
We live in a technical and quantifiable world. Just building the greatest product is not enough anymore. You also need to attract and convince new customers to discover your product. That’s were growth hacking comes in, and helps you to stand out from your competitors. So what is growth hacking exactly? Successful startups from Silicon… Continue reading
